How It Works
A complete walkthrough of how independent advisors and MGAs use Ebix Meridian to move a life insurance case from first conversation to in-force policy — without switching between six different tools.
Independent advisors and MGAs today juggle 6 to 8 separate tools to complete a single life insurance case — a CRM, a quoting engine, an illustration tool, a suitability system, a forms library, a case management tracker, and a client portal. Each handoff between systems loses data, wastes time, and introduces errors. The average case takes 3 to 5 weeks from needs analysis to policy delivery, with NIGO rates running as high as 40 percent on first submissions.
Ebix Meridian replaces all of these point solutions with a single platform built specifically for life insurance distribution. Every module — from needs analysis to settlement — shares the same client data, so nothing gets re-entered and nothing gets lost between steps.
Step by Step
The advisor starts by building a complete household profile. Ebix Meridian captures all members, relationships, income, assets, existing coverage, and financial goals in a single intake. This data flows automatically into every downstream step.
The platform runs gap calculations against the household's coverage needs and generates what-if scenarios with adjustable assumptions. The advisor can build multiple coverage scenarios from one intake session and attach the winning scenario directly to the proposal.
Ebix Meridian runs quotes across all connected carriers simultaneously. The advisor compares up to 8 carriers side by side, reviews premium and benefit differences, and selects a product — all without leaving the platform. A comparison PDF is generated in one click.
For cases requiring illustrations, the advisor requests them through the platform and compares multiple carrier illustrations in a single view. Auto-generated summaries highlight key differences and a polished PDF is exported for the client presentation.
Before order entry, the platform generates a state-aware suitability questionnaire tailored to the product and firm rules. The advisor completes it within the platform. If supervisory review is required, the case routes automatically to the supervisor queue with a full audit trail.
The order entry screen renders dynamically from carrier form metadata — not hard-coded pages. Client data from needs analysis and suitability pre-fills the carrier application automatically. For carriers with PDF-based applications, Ebix Meridian fills the AcroForm fields directly from CRM data, reducing manual entry to only the gaps. Pre-submit validation catches errors before the application reaches the carrier.
Once submitted, the case moves into the Insurance Desk Console. MGA staff track every case in a queue-based view with SLAs, routing rules, handoff assignments, and carrier notes. Advisors see real-time status updates through their dashboard and client portal.
After carrier approval, Ebix Meridian tracks funding, 1035 exchange progress, policy issue, delivery confirmation, free look period, and in-force status. Automated alerts notify the advisor and desk at every milestone. The complete lifecycle is visible in one place.
The best way to understand Ebix Meridian is to see a live workflow. Request a demo and we will walk you through a complete case from household discovery to policy delivery.